OIADA Staff
The professional staff at OIADA is dedicated to providing the members with the most up to date information of their industry and serving them in the most timely and cost effective manner. If you have a question, or you're just not sure of the right way to do something, please call. The staff will get your questions answered quickly. Get to know them, as they are here to assist you in any way they can.
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Ladena Borchers, Director of Operations Ladena has been with the association since 2003. She manages OIADA operations, from compliance issues, rules and regulations, dealer questions, membership services, convention, forms, training and publications. Her background is business administration and marketing collateral. She will be implementing new marketing strategies and dealer programs to improve the way Oregon independent dealers do business. With an award winning background in customer service, she is committed to building successful relationships through great service and dedication to the dealers of this state. Ladena has two daughters Stephanie and Ashley. Stephanie served as OIADA's legislative intern in 2003 and is a graduate of OSU, and Ashley is a graduate of Canby HS. Ladena and her husband Jerry reside on a farm in Woodburn. |
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LeRoy Hedberg, Membership Representative LeRoy is the membership representative for OIADA. His role is to build and maintain relationships with all independent auto dealers throughout the state. He will be working with each region in their informational meetings, to recruit new members and promote the many benefits of membership. LeRoy has been an independent businessman most of his career. His greatest love has been the auction business, as well as his love for the automobiles for the past 20 years. From having his own dealership to working in the auto auctions and now working with OIADA, he has found a renewed passion. LeRoy understands how vital an organization like this can be for the independent businessman. He is excited about the potential of the organization, with all it has to offer. He is committed to building relationships with the dealers throughout Oregon!” LeRoy and his wife Nancy have three grown children, with 5 grandchildren. He and his wife reside in Salem. |
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Melissa Durnell, Consultant - Accounting Melissa has been with OIADA part-time since 2004. She manages the accounting and financials for the association. |
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Carmen Brantner, Administrative Assistant Carmen works full time for OIADA while attending school part-time in Salem. She assists with most any aspect of the daily operations from education and membership, to accounting and shipping. Carmen has been with OIADA since 2006. |
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Shawn Miller, OIADA Legislative Lobbyist |
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Instructors |
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Robert Probasco Robert Probasco is a Portland Oregon native. Robert is OIADA's instructor for pre-licensing and continuing education throughout the state. He has been involved in our industry for over 30 years, and is the owner of the Probasco-Ross dealership in Portland. He brings extensive knowledge of our industry to each class as well as the ability to present the information in an easy to understand manner. OIADA is extremely fortunate to be able to have him as a staff member. If you haven't as yet taken a class from Robert you owe yourself the experience |
Kristie Patton Kristie Patton is our Title and Registration instructor. This has become a very popular class, which is given generally once a quarter and often at our annual convention. OIADA is extremely fortunate to have Kristie on our team as she brings to us the best of both worlds. Kristie previously worked for DMV and now does Title and Registration work for several independent dealers who do not need a full-time title clerk. She truly knows the subject from both sides. She knows what DMV has to have to process your work and she is well aware of what, as a dealer, you are sometimes dealing with. |
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