- We will have a general duty of integrity, honor and fair dealing toward the general public.
- We will comply with all city, county, state and federal laws and shall endeavor to keep ourselves informed of those laws governing our business.
- We will not intentionally injure the business reputation of another member or competitor.
- We will employ truth and accuracy in advertising and selling.
- We will stand behind any guarantee given with sale of a motor vehicle.
- We will not perform any act, which would bring disrepute to the motor industry.
- We shall expose or halt, where found, any scheme designed to deceive or defraud the automobile buying public and aid in prosecuting those guilty of such acts.
- We will constantly strive to improve business methods to the end that the public will be better served.
- We will encourage the American system of free enterprise.
